Archive

Category: Digital Campaigns

How to export Universal Analytics data and be ready for July 2024!

You may have recently received an email about Universal Analytics from Google, but what does it mean? Do you need to take any action? Didn’t we sort all this UA/GA4 already a while ago? Alas, there’s a bit more to do – so read on for our guide to sorting it out.

Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?

Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!

Google Ads Tips and Tricks

Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.

Everything you need to know about Instagram Reels

Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Sustainability: What it means to us (and why we hate greenwashing!)

We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

The seven best tools for measuring the success of your digital marketing plan

Marketing automation, analytics and planning tools that will help your campaigns succeed – and tell you just how well they’ve done.