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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.

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What sustainability means to us and why we hate greenwashing

We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.

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How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure that ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all...

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Images of the Mercury Theatre website designed by Splitpixel
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Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.

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Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

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photo of SEO thought leader Aleyda Solís
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Pioneering women in the digital industry (and wider world) #IWD2021

From uplifting LGBTQ+ icons to leading pioneers in SEO and programming - for International Women's Day, we discuss the women who've had a profound impact on our lives and perspectives.

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Eight marketing predictions for 2021

2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.

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How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

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Have you considered making your digital brand more accessible?

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

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Starting a new job during a global pandemic

Our newest starter talks about looking for a new job during the COVID-19 pandemic and coming to work for our digital agency here at Splitpixel.

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Netflix's 'The Social Dilemma', Social Media Management, and Mental Health

Digital Content Creator, Ell, talks about the steps they've taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.

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