Splitpixel Blog

Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.

What sustainability means to us and why we hate greenwashing

We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.

How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure that ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all...

Images of the Mercury Theatre website designed by Splitpixel

Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.

gina knows best for social media marketing

Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

photo of SEO thought leader Aleyda Solís

Pioneering women in the digital industry (and wider world) #IWD2021

From uplifting LGBTQ+ icons to leading pioneers in SEO and programming - for International Women's Day, we discuss the women who've had a profound impact on our lives and perspectives.

Eight marketing predictions for 2021

2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.

How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Have you considered making your digital brand more accessible?

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

Starting a new job during a global pandemic

Our newest starter talks about looking for a new job during the COVID-19 pandemic and coming to work for our digital agency here at Splitpixel.

Netflix's 'The Social Dilemma', Social Media Management, and Mental Health

Digital Content Creator, Ell, talks about the steps they've taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

From Apprenticeship to Agency

Our new Digital Content Creator, Ell, talks about completing an apprenticeship in Digital Marketing and jumping headfirst into agency life here at Splitpixel.

Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.

The five types of social media user

Do you really understand your audience online? Let's take a closer look at the different types of personalities on social media.

Real chess pieces on a virtual tablet screen chess board

What to look for in a competitor's website

Our new content creator, Ell, talks about things to look for in your competitors' websites when planning for a new site for your company.

A home office for a web development project manager.

What makes a successful website project?

Our content-slash-project manager Rob talks through what you need to bring to the table, what to expect from your agency, and how to get the website you want.

Six things to do for ‘Get to Know Your Customers Day’

Ideas for engaging your customers post-lockdown.

How to build a buyer persona in five easy steps

Our five-step plan for building buyer personas will help you better connect with your customers.

A social media content creator making a strange face.

Digital Marketing Strategy in Lockdown (Q&A with Emily Aspinall)

Our relentlessly chirpy social media specialist and creator of all things digitally entertaining shares their take on the lockdown and how businesses need to adapt their strategy to survive.

Digital marketing planning in 2020

Change of plan, guys.

Mental Health Awareness Week: 7 more WFH tips for good mental health

Looking after your mental health during social distancing is vital. Let's start by looking at how you approach working from home.

Do you have a Covid-19 statement on your website?

The way you communicate with your customers now could have an impact on your business going forward. Are you a voice of reassurance? Or is your website leaving people in the dark?

Have you caught up to the government’s website accessibility standards?

The clock is ticking! Does your website meet AA accessibility standards? Find out who the rules apply to and why it’s important to have a fully accessible website.

Splitpixel are helping small businesses with online orders through the Covid-19 lockdown

The Splitpixel team have been working flat out to help local businesses adapt to our new social distancing lifestyle.

Six seemingly obvious tips for surviving working from home

Self-isolating? Our top tips for remote working through the Coronavirus outbreak will help you stay focused.

It Was Acceptable in the 90s (Retro Q&A with Rob Evans)

A trip down memory lane with our Content Manager, Rob Evans, as we explore what it means to work in content.

Do memes belong in your marketing strategy?

Memes dominate almost every social media platform. Love them or hate them, they're inescapable. But can memes help you better connect with your customers?

Design by Committee (Festive Q&A with Rob and Amy)

A Christmassy question session with our ever-festive designers, Rob Marshall and Amy Waldren.

Director Jam Sesh (Q&A with Greg Smuk)

A delicious deep dive into agency life, website planning and supermarket jams with our technical director.

Splitpixel teams up with school in new green initiative

We've been tree planting with our friends at Middleton Primary School - take a look at our environmental efforts!

Web Developer VS Pumpkin (Q&A with Ash Kwil)

A spooky, All Hallows' Eve-themed Q&A with our terrifying full stack developer Ash.

Why marketing is worth the investment for SMEs

How to get the best from your marketing budget.

Interview with a Web Developer (Q&A with Jon Kidger)

Our senior web developer talks responsive websites, tables and sports in our first Q&A video.

Who's using your website?

How do you carry out audience research and what do you use it for?

Five things to consider before you get a new website

Ready for a fresh look? Get the best from your investment by doing your homework first.

Is a poor website damaging your brand?

Does your online identity reflect who you are and what you do? Let's look at trust indicators, and why you need a site that really represents you.

Digital agency staff working together and just smashing it tbh

The three different types of WordPress CMS

WordPress is rolling out one of its biggest updates yet, called "Gutenberg". Here's how it compares to other styles of WordPress content management systems.

20(ish) Digital Marketing Ideas for 2019

Plan your year ahead in marketing and lead gen with these top tips.

The three things a business website needs to do to succeed beyond 2018 (Part three)

The third and final part of our blog series on business website best practice in 2018 and beyond is all about generating leads.

We're a WordPress agency – here's why

Our web developers can build websites from scratch, but we still favour WordPress as the platform for our builds.

The three things a business website needs to do to succeed beyond 2018 (Part two)

The second instalment of our series on evolving website best practice, and what businesses need to do online moving into 2019. This time we're focusing on back end usability for your web team.

The three things a business website needs to do to succeed beyond 2018

Companies are more reliant on their online presence now than ever before, and this isn't about to change. It's essential to keep up with website best practices – after all, a business site that was fine in 2012 won't hold up today.

Will you lose your Google ranking if you get a new website?

No, you won't – if you make the switch properly. Here's our guide to website migration that won't ruin your search rankings.

How we build website content management systems that are easy to use

The content management system (CMS) is the most important behind-the-scenes aspect of a business website. They need to be easy to use on a day-to-day basis.

The website brief - why bother, and what we need to know

Do you really need to write a website brief? What will happen if you don't? We've put together an infographic that goes through why it's worth your time, and an overview of what an agency needs from you.

Web design for theatres – what's needed for the perfect performance?

It's the website, not the box office, that's become the first port of call for theatregoers looking to book. This is how we approach building them.

Creating an agency model that works for SMEs

Smaller businesses need a different approach to digital – one that understands the challenges they face, rather than over-promising on flashy campaigns.

Announcing our Buy Yorkshire competition winners...

The three daring folks who stepped up to challenge Pixelbot... and won. No, wait, it was a random prize draw. Congrats!

Splitpixel are heading to Buy Yorkshire 2018

We're exhibiting at the North's largest B2B conference this year, and we're determined to make it memorable through the power... (drumroll) of programming.

GDPR - what do I need to do to ensure my website is compliant?

The 25 May deadline for changes to data protection regulations is approaching. Here's what you need to do to make sure your website is meeting the new rules.

Website planning and search strategy for company mergers

While the company website is likely to be the last thing on most people's minds during the merger process, it's important to get it right.

The six best tools for competitor research and analysis

Understanding what others are up to is essential for developing a marketing plan. Here are some of the tools we use that are much better than peering through windows.

How to get started with blogging

Keeping your blog updated is one of the easiest ways to get started with content marketing – and it can make a surprisingly big difference.

Hiring design and marketing staff vs. using an agency - which is right for you?

We're not biased, honest – sometimes you might be better off with your own team. But not always. It's worth looking closely at both options.

What are Google Ads? An introduction to PPC advertising

Behold the lead gen power of pay-per-click! Here's everything you need to know to get started with paid advertising.

The lifespan of a website – and 12 ways you can tell it's time for a new one

How do you know when you need a new website? It's not a date for the diary so much as an evaluation of whether it's still fit for purpose.

What is responsive web design, and why does it matter?

Called RWD for short, web design that can adapt to where it's being viewed has become essential for UX and search.

Are your employees embarrassed by your digital brand?

As many as one in five are embarrassed by the online activity of the company they work for. How can we turn this around?

Five questions you should ask before choosing an agency (and what to tell them when you decide)

Choosing the right agency is a big decision. Here are a few talking points that we think make things run smoother.

New brand! New website! Same great agency...

We're really excited to be launching v5 of our website, with new branding to match. Don't we look nice?

facebook-login-office-laptop-business-162622-1

How to make the most of Facebook's news feed update

Facebook is changing once again - but it's the perfect opportunity to renew your approach to social media marketing.

We've been shortlisted for the Northern Digital Awards!

We're buzzing, mate! Our website project for Sodexo is up for Best Website.

GDPR is coming… what should I be doing?

With GDPR on the way in May 2018, let's take a look at what you need to be doing with your customer data to stay compliant.

Giving something back – our 2017 charity work

An update on what our team have been up to outside of the office to give back to some very worthy causes.

UX and UI are synonymous with each other - Q+A with Rob Marshall

Our lead designer, flat cap-wearer and harmonica-player talks about his design processes.

Website UX explained

A website's user experience is determined by a number of overlapping factors. It's too confusing for a Venn diagram.

Why you should never overestimate your users

People don't know as much about you as you do – that's why they're visiting your website. Take the effort to explain what you’re about.

Digital Enterprise: What can you get with Digital Growth Vouchers?

We're a Digital Enterprise supplier, so you can spend funding received from the programme with us. But what can we do for you? Well...

examples-of-great-user-experience-design-from-the-splitpixel-studio

Three user experience-driven website designs from the Splitpixel studio

A few examples of how and why we've addressed specific user needs on some recent projects.

We're a Digital Enterprise supplier – but what does that mean?

Digital Growth Vouchers from Digital Enterprise are a fantastic funding opportunity for West Yorkshire businesses.

"My biggest risk was taking up design" - Q+A with Amy Lambert

Our superstar designer, illustrator and enigmatic office presence talks all things web design.

Stop! Why interruption marketing doesn't work

Disrupting someone's day can turn a positive user experience into a negative one. Tread carefully...

changing-your-organisations-marketing-strategy

Six steps to changing your organisation's marketing mindset

Experiencing some internal resistance to doing things differently? Here's how to bring people on board with new marketing methods.

New domains vs. subdomains

Should a company launching a new sub-brand choose newbrand.co.uk or newbrand.company.co.uk for their new domain?

HubSpot: Splitpixel's take on the marketing automation software

It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.

The pros and cons of pop-ups

The internet's most 90s attribute has never gone away. They're still used today, and for more than just spam. But do they actually work?

Facilitating your buyer's journey with HubSpot

Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.

Talking web developing and designing - Q+A with Ash Kwil

Developer, carpenter and resident fixer Ash Kwil is a true original. An original what, you ask? Good question.

Our favourite WordPress plugins

Chosen by our developers - three must-haves that make for happy devs and lovely websites.

Splitpixel are a Google Partner Agency

We're proud to announce that we've picked up a few certifications from Google that show our search expertise.

Hitting the ground running - Q+A with Michelle

Our very own Michelle Millar, often referred to as the Tom Waits of inbound marketing, chats about all sorts.

Moving on up

Come take a look at our new office! We've finally got enough room for everyone!

Data protection laws are changing – what do you need to do?

GDPR (General Data Protection Regulation) is shaking up data protection law. Here's what it's all about.

Are you taking your web copy for granted?

Good words make for gooder websites. Are you making sure them words what you do are the good kind, and not the ungood kind?

How to find the right digital agency

Your own personal digital agency. An agency that hears your prayers, an agency that cares.

Content marketing is the new branding

As the saying goes, content is king. Good content is what drives clicks, not traditional sales tactics.

Digital trends for 2017

What's on the horizon for 2017? Mobile devices, AR, VR and more...

the-9-most-common-digital-marketing-mistakes

The nine most common digital marketing mistakes

A few regular pitfalls that can easily be avoided, making your life easier while seeing a better digital performance. Winner!

The digital marketing dictionary

Digital marketing acronym jargon explained, from A/B testing to, um, zocial media strategy.

The seven best tools for measuring the success of your digital marketing plan

Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.

How to turn your customers into digital brand advocates

Word of mouth still counts in the digital age - and with voices spreading further than ever before, it can make a huge difference.

what-is-amp-and-why-should-digital-marketers-be-interested

What are Accelerated Mobile Pages? AMP explained for digital marketers

Accelerated Mobile Pages let developers create optimised content that opens instantly on mobile. They're dead handy.

What are CTAs, and why do websites need them?

Yes, it's another digital marketing acronym (DMA), this time for call-to-action - something that makes you do another thing on a website.

The ultimate checklist for a successful website launch - marketer's edition

Digital marketers should be involved in a website's design and development from the beginning - these are their responsibilities during the process.

shattering-millennial-stereotypes-and-top-tips-for-getting-into-digital

Top tips for getting into digital and shattering millennial stereotypes

Digital industries are in trouble if we can't find young talent to innovate and push us forwards. One of our youngest team members tells us about his path from uni to our studio.

an-argument-for-increasing-your-digital-marketing-budgets

Do you need to increase your digital marketing budget?

You're doing okay, but is that good enough? It could be time to invest in marketing.

Standing out with design

Creating websites that stand out in an increasingly homogenised market, while still providing a usable experience, is a challenge. Here's how we do it.

Five steps to understanding your website audience

From analytics to testing, there's a lot you can learn about who's clicking on your links...

how-long-does-it-take-to-see-roi-with-your-digital-marketing

How long does it take to see ROI from digital marketing?

Return on investment doesn't happen overnight in digital - let's talk about the metrics you'll need to monitor, and when it'll start paying off.

reports-of-prints-death-have-been-greatly-exaggerated

Why print still has a place in the marketing mix

Even in the face of digital innovation, the reports of print's death are greatly exaggerated... Our lead designer weighs in.

front-end-development-approach-bespoke-code-vs-ready-to-use-frameworks

Front-end development: bespoke code vs ready-to-use frameworks

Using a framework like Bootstrap, or starting from scratch - which is better? Well, it depends - our lead developer Jon takes a look.

UX: considering the user experience

Although not a new idea, user experience has not always been at the forefront of web design consideration. But now, it's essential.

Is your server slowing down your business?

Speed counts in search, so make sure a slow server isn't holding your website back.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Why we love web design for arts and culture organisations

What sustainability means to us and why we hate greenwashing

How we approach web development for disabled people’s organisations

Raising the curtain on what makes a great theatre website

Dos and Don’ts of Social Media Marketing

Pioneering women in the digital industry (and wider world) #IWD2021

Eight marketing predictions for 2021

How to make your brand inclusive of trans and non-binary folks

Have you considered making your digital brand more accessible?

Starting a new job during a global pandemic

Netflix's 'The Social Dilemma', Social Media Management, and Mental Health

12 Days of Christmas Marketing Ideas for B2C Businesses

From Apprenticeship to Agency

Which social media metrics matter?

The five types of social media user

What to look for in a competitor's website

What makes a successful website project?

Six things to do for ‘Get to Know Your Customers Day’

How to build a buyer persona in five easy steps

Digital Marketing Strategy in Lockdown (Q&A with Emily Aspinall)

Digital marketing planning in 2020

Mental Health Awareness Week: 7 more WFH tips for good mental health

Do you have a Covid-19 statement on your website?

Have you caught up to the government’s website accessibility standards?

Splitpixel are helping small businesses with online orders through the Covid-19 lockdown

Six seemingly obvious tips for surviving working from home

It Was Acceptable in the 90s (Retro Q&A with Rob Evans)

Do memes belong in your marketing strategy?

Design by Committee (Festive Q&A with Rob and Amy)

Director Jam Sesh (Q&A with Greg Smuk)

Splitpixel teams up with school in new green initiative

Web Developer VS Pumpkin (Q&A with Ash Kwil)

Why marketing is worth the investment for SMEs

Interview with a Web Developer (Q&A with Jon Kidger)

Who's using your website?

Five things to consider before you get a new website

Is a poor website damaging your brand?

The three different types of WordPress CMS

20(ish) Digital Marketing Ideas for 2019

The three things a business website needs to do to succeed beyond 2018 (Part three)

We're a WordPress agency – here's why

The three things a business website needs to do to succeed beyond 2018 (Part two)

The three things a business website needs to do to succeed beyond 2018

Will you lose your Google ranking if you get a new website?

How we build website content management systems that are easy to use

The website brief - why bother, and what we need to know

Web design for theatres – what's needed for the perfect performance?

Creating an agency model that works for SMEs

Announcing our Buy Yorkshire competition winners...

Splitpixel are heading to Buy Yorkshire 2018

GDPR - what do I need to do to ensure my website is compliant?

Website planning and search strategy for company mergers

The six best tools for competitor research and analysis

How to get started with blogging

Hiring design and marketing staff vs. using an agency - which is right for you?

What are Google Ads? An introduction to PPC advertising

The lifespan of a website – and 12 ways you can tell it's time for a new one

What is responsive web design, and why does it matter?

Are your employees embarrassed by your digital brand?

Five questions you should ask before choosing an agency (and what to tell them when you decide)

New brand! New website! Same great agency...

How to make the most of Facebook's news feed update

We've been shortlisted for the Northern Digital Awards!

GDPR is coming… what should I be doing?

Giving something back – our 2017 charity work

UX and UI are synonymous with each other - Q+A with Rob Marshall

Website UX explained

Why you should never overestimate your users

Digital Enterprise: What can you get with Digital Growth Vouchers?

Three user experience-driven website designs from the Splitpixel studio

We're a Digital Enterprise supplier – but what does that mean?

"My biggest risk was taking up design" - Q+A with Amy Lambert