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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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Recent Posts
- Who's using your website?
- Five things to consider before you get a new website
- Is a poor website damaging your brand?
- The three different types of WordPress CMS
- 20(ish) Digital Marketing Ideas for 2019
- The three things a business website needs to do to succeed beyond 2018 (Part three)
- We're a WordPress agency – here's why
- The three things a business website needs to do to succeed beyond 2018 (Part two)
- The three things a business website needs to do to succeed beyond 2018
- Will you lose your Google ranking if you get a new website?
Archive
Who's using your website?
How do you carry out audience research and what do you use it for?
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Five things to consider before you get a new website
Ready for a fresh look? Get the best from your investment by doing your homework first.
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Is a poor website damaging your brand?
Does your online identity reflect who you are and what you do? Let's look at trust indicators, and why you need a site that really represents you.
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The three different types of WordPress CMS
WordPress is rolling out one of its biggest updates yet, called "Gutenberg". Here's how it compares to other styles of WordPress content management systems.
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20(ish) Digital Marketing Ideas for 2019
Plan your year ahead in marketing and lead gen with these top tips.
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The three things a business website needs to do to succeed beyond 2018 (Part three)
The third and final part of our blog series on business website best practice in 2018 and beyond is all about generating leads.
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We're a WordPress agency – here's why
Our web developers can build websites from scratch, but we still favour WordPress as the platform for our builds.
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The three things a business website needs to do to succeed beyond 2018 (Part two)
The second instalment of our series on evolving website best practice, and what businesses need to do online moving into 2019. This time we're focusing on back end usability for your web team.
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The three things a business website needs to do to succeed beyond 2018
Companies are more reliant on their online presence now than ever before, and this isn't about to change. It's essential to keep up with website best practices – after all, a business site that was fine in 2012 won't hold up today.
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Will you lose your Google ranking if you get a new website?
No, you won't – if you make the switch properly. Here's our guide to website migration that won't ruin your search rankings.
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How we build website content management systems that are easy to use
The content management system (CMS) is the most important behind-the-scenes aspect of a business website. They need to be easy to use on a day-to-day basis.
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The website brief - why bother, and what we need to know
Do you really need to write a website brief? What will happen if you don't? We've put together an infographic that goes through why it's worth your time, and an overview of what an agency needs from you.
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Web design for theatres – what's needed for the perfect performance?
It's the website, not the box office, that's become the first port of call for theatregoers looking to book. This is how we approach building them.
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Creating an agency model that works for SMEs
Smaller businesses need a different approach to digital – one that understands the challenges they face, rather than over-promising on flashy campaigns.
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Announcing our Buy Yorkshire competition winners...
The three daring folks who stepped up to challenge Pixelbot... and won. No, wait, it was a random prize draw. Congrats!
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Splitpixel are heading to Buy Yorkshire 2018
We're exhibiting at the North's largest B2B conference this year, and we're determined to make it memorable through the power... (drumroll) of programming.
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GDPR - what do I need to do to ensure my website is compliant?
The 25 May deadline for changes to data protection regulations is approaching. Here's what you need to do to make sure your website is meeting the new rules.
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Website planning and search strategy for company mergers
While the company website is likely to be the last thing on most people's minds during the merger process, it's important to get it right.
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The six best tools for competitor research and analysis
Understanding what others are up to is essential for developing a marketing plan. Here are some of the tools we use that are much better than peering through windows.
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How to get started with blogging
Keeping your blog updated is one of the easiest ways to get started with content marketing – and it can make a surprisingly big difference.
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Hiring design and marketing staff vs. using an agency - which is right for you?
We're not biased, honest – sometimes you might be better off with your own team. But not always. It's worth looking closely at both options.
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What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here's everything you need to know to get started with paid advertising.
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The lifespan of a website – and 12 ways you can tell it's time for a new one
How do you know when you need a new website? It's not a date for the diary so much as an evaluation of whether it's still fit for purpose.
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What is responsive web design, and why does it matter?
Called RWD for short, web design that can adapt to where it's being viewed has become essential for UX and search.
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Are your employees embarrassed by your digital brand?
As many as one in five are embarrassed by the online activity of the company they work for. How can we turn this around?
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Five questions you should ask before choosing an agency (and what to tell them when you decide)
Choosing the right agency is a big decision. Here are a few talking points that we think make things run smoother.
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New brand! New website! Same great agency...
We're really excited to be launching v5 of our website, with new branding to match. Don't we look nice?
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How to make the most of Facebook's news feed update
Facebook is changing once again - but it's the perfect opportunity to renew your approach to social media marketing.
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We've been shortlisted for the Northern Digital Awards!
We're buzzing, mate! Our website project for Sodexo is up for Best Website.
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GDPR is coming… what should I be doing?
With GDPR on the way in May 2018, let's take a look at what you need to be doing with your customer data to stay compliant.
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Giving something back – our 2017 charity work
An update on what our team have been up to outside of the office to give back to some very worthy causes.
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UX and UI are synonymous with each other - Q+A with Rob Marshall
Our lead designer, flat cap-wearer and harmonica-player talks about his design processes.
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Website UX explained
A website's user experience is determined by a number of overlapping factors. It's too confusing for a Venn diagram.
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Why you should never overestimate your users
People don't know as much about you as you do – that's why they're visiting your website. Take the effort to explain what you’re about.
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Digital Enterprise: What can you get with Digital Growth Vouchers?
We're a Digital Enterprise supplier, so you can spend funding received from the programme with us. But what can we do for you? Well...
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Three user experience-driven website designs from the Splitpixel studio
A few examples of how and why we've addressed specific user needs on some recent projects.
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We're a Digital Enterprise supplier – but what does that mean?
Digital Growth Vouchers from Digital Enterprise are a fantastic funding opportunity for West Yorkshire businesses.
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"My biggest risk was taking up design" - Q+A with Amy Lambert
Our superstar designer, illustrator and enigmatic office presence talks all things web design.
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Stop! Why interruption marketing doesn't work
Disrupting someone's day can turn a positive user experience into a negative one. Tread carefully...
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Six steps to changing your organisation's marketing mindset
Experiencing some internal resistance to doing things differently? Here's how to bring people on board with new marketing methods.
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New domains vs. subdomains
Should a company launching a new sub-brand choose newbrand.co.uk or newbrand.company.co.uk for their new domain?
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HubSpot: Splitpixel's take on the marketing automation software
It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.
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The pros and cons of pop-ups
The internet's most 90s attribute has never gone away. They're still used today, and for more than just spam. But do they actually work?
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Facilitating your buyer's journey with HubSpot
Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.
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Talking web developing and designing - Q+A with Ash Kwil
Developer, carpenter and resident fixer Ash Kwil is a true original. An original what, you ask? Good question.
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Our favourite WordPress plugins
Chosen by our developers - three must-haves that make for happy devs and lovely websites.
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Splitpixel are a Google Partner Agency
We're proud to announce that we've picked up a few certifications from Google that show our search expertise.
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Hitting the ground running - Q+A with Michelle
Our very own Michelle Millar, often referred to as the Tom Waits of inbound marketing, chats about all sorts.
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Moving on up
Come take a look at our new office! We've finally got enough room for everyone!
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Data protection laws are changing – what do you need to do?
GDPR (General Data Protection Regulation) is shaking up data protection law. Here's what it's all about.
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Are you taking your web copy for granted?
Good words make for gooder websites. Are you making sure them words what you do are the good kind, and not the ungood kind?
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How to find the right digital agency
Your own personal digital agency. An agency that hears your prayers, an agency that cares.
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Content marketing is the new branding
As the saying goes, content is king. Good content is what drives clicks, not traditional sales tactics.
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Digital trends for 2017
What's on the horizon for 2017? Mobile devices, AR, VR and more...
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The nine most common digital marketing mistakes
A few regular pitfalls that can easily be avoided, making your life easier while seeing a better digital performance. Winner!
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The digital marketing dictionary
Digital marketing acronym jargon explained, from A/B testing to, um, zocial media strategy.
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The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.
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How to turn your customers into digital brand advocates
Word of mouth still counts in the digital age - and with voices spreading further than ever before, it can make a huge difference.
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What are Accelerated Mobile Pages? AMP explained for digital marketers
Accelerated Mobile Pages let developers create optimised content that opens instantly on mobile. They're dead handy.
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What are CTAs, and why do websites need them?
Yes, it's another digital marketing acronym (DMA), this time for call-to-action - something that makes you do another thing on a website.
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The ultimate checklist for a successful website launch - marketer's edition
Digital marketers should be involved in a website's design and development from the beginning - these are their responsibilities during the process.
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Top tips for getting into digital and shattering millennial stereotypes
Digital industries are in trouble if we can't find young talent to innovate and push us forwards. One of our youngest team members tells us about his path from uni to our studio.
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Do you need to increase your digital marketing budget?
You're doing okay, but is that good enough? It could be time to invest in marketing.
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Standing out with design
Creating websites that stand out in an increasingly homogenised market, while still providing a usable experience, is a challenge. Here's how we do it.
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Five steps to understanding your website audience
From analytics to testing, there's a lot you can learn about who's clicking on your links...
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How long does it take to see ROI from digital marketing?
Return on investment doesn't happen overnight in digital - let's talk about the metrics you'll need to monitor, and when it'll start paying off.
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Why print still has a place in the marketing mix
Even in the face of digital innovation, the reports of print's death are greatly exaggerated... Our lead designer weighs in.
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Front-end development: bespoke code vs ready-to-use frameworks
Using a framework like Bootstrap, or starting from scratch - which is better? Well, it depends - our lead developer Jon takes a look.
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UX: considering the user experience
Although not a new idea, user experience has not always been at the forefront of web design consideration. But now, it's essential.
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Is your server slowing down your business?
Speed counts in search, so make sure a slow server isn't holding your website back.
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