Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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- Google Analytics 4 is coming – here's what’s changing and why it matters
- Why we love web design for arts and culture organisations
- What sustainability means to us and why we hate greenwashing
- How we approach web development for disabled people’s organisations
- Raising the curtain on what makes a great theatre website
- Dos and Don’ts of Social Media Marketing
- Pioneering women in the digital industry (and wider world) #IWD2021
- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.Read More
Why we love web design for arts and culture organisations
Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.Read More
What sustainability means to us and why we hate greenwashing
We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.Read More
How we approach web development for disabled people’s organisations
The COVID pandemic put more pressure that ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all...Read More
Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.Read More
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.Read More
Pioneering women in the digital industry (and wider world) #IWD2021
From uplifting LGBTQ+ icons to leading pioneers in SEO and programming - for International Women's Day, we discuss the women who've had a profound impact on our lives and perspectives.Read More
Eight marketing predictions for 2021
2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.Read More
How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.Read More
Have you considered making your digital brand more accessible?
Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.Read More
Starting a new job during a global pandemic
Our newest starter talks about looking for a new job during the COVID-19 pandemic and coming to work for our digital agency here at Splitpixel.Read More
Netflix's 'The Social Dilemma', Social Media Management, and Mental Health
Digital Content Creator, Ell, talks about the steps they've taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.Read More
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!Read More
From Apprenticeship to Agency
Our new Digital Content Creator, Ell, talks about completing an apprenticeship in Digital Marketing and jumping headfirst into agency life here at Splitpixel.Read More
Which social media metrics matter?
What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.Read More
The five types of social media user
Do you really understand your audience online? Let's take a closer look at the different types of personalities on social media.Read More
What to look for in a competitor's website
Our new content creator, Ell, talks about things to look for in your competitors' websites when planning for a new site for your company.Read More
What makes a successful website project?
Our content-slash-project manager Rob talks through what you need to bring to the table, what to expect from your agency, and how to get the website you want.Read More
Six things to do for ‘Get to Know Your Customers Day’
Ideas for engaging your customers post-lockdown.Read More
How to build a buyer persona in five easy steps
Our five-step plan for building buyer personas will help you better connect with your customers.Read More
Digital Marketing Strategy in Lockdown (Q&A with Emily Aspinall)
Our relentlessly chirpy social media specialist and creator of all things digitally entertaining shares their take on the lockdown and how businesses need to adapt their strategy to survive.Read More
Mental Health Awareness Week: 7 more WFH tips for good mental health
Looking after your mental health during social distancing is vital. Let's start by looking at how you approach working from home.Read More
Do you have a Covid-19 statement on your website?
The way you communicate with your customers now could have an impact on your business going forward. Are you a voice of reassurance? Or is your website leaving people in the dark?Read More
Have you caught up to the government’s website accessibility standards?
The clock is ticking! Does your website meet AA accessibility standards? Find out who the rules apply to and why it’s important to have a fully accessible website.Read More
Splitpixel are helping small businesses with online orders through the Covid-19 lockdown
The Splitpixel team have been working flat out to help local businesses adapt to our new social distancing lifestyle.Read More
Six seemingly obvious tips for surviving working from home
Self-isolating? Our top tips for remote working through the Coronavirus outbreak will help you stay focused.Read More
It Was Acceptable in the 90s (Retro Q&A with Rob Evans)
A trip down memory lane with our Content Manager, Rob Evans, as we explore what it means to work in content.Read More
Do memes belong in your marketing strategy?
Memes dominate almost every social media platform. Love them or hate them, they're inescapable. But can memes help you better connect with your customers?Read More
Design by Committee (Festive Q&A with Rob and Amy)
A Christmassy question session with our ever-festive designers, Rob Marshall and Amy Waldren.Read More
Director Jam Sesh (Q&A with Greg Smuk)
A delicious deep dive into agency life, website planning and supermarket jams with our technical director.Read More
Splitpixel teams up with school in new green initiative
We've been tree planting with our friends at Middleton Primary School - take a look at our environmental efforts!Read More
Web Developer VS Pumpkin (Q&A with Ash Kwil)
A spooky, All Hallows' Eve-themed Q&A with our terrifying full stack developer Ash.Read More
Why marketing is worth the investment for SMEs
How to get the best from your marketing budget.Read More
Interview with a Web Developer (Q&A with Jon Kidger)
Our senior web developer talks responsive websites, tables and sports in our first Q&A video.Read More
Who's using your website?
How do you carry out audience research and what do you use it for?Read More
Five things to consider before you get a new website
Ready for a fresh look? Get the best from your investment by doing your homework first.Read More
Is a poor website damaging your brand?
Does your online identity reflect who you are and what you do? Let's look at trust indicators, and why you need a site that really represents you.Read More
The three different types of WordPress CMS
WordPress is rolling out one of its biggest updates yet, called "Gutenberg". Here's how it compares to other styles of WordPress content management systems.Read More
20(ish) Digital Marketing Ideas for 2019
Plan your year ahead in marketing and lead gen with these top tips.Read More
The three things a business website needs to do to succeed beyond 2018 (Part three)
The third and final part of our blog series on business website best practice in 2018 and beyond is all about generating leads.Read More
We're a WordPress agency – here's why
Our web developers can build websites from scratch, but we still favour WordPress as the platform for our builds.Read More
The three things a business website needs to do to succeed beyond 2018 (Part two)
The second instalment of our series on evolving website best practice, and what businesses need to do online moving into 2019. This time we're focusing on back end usability for your web team.Read More
The three things a business website needs to do to succeed beyond 2018
Companies are more reliant on their online presence now than ever before, and this isn't about to change. It's essential to keep up with website best practices – after all, a business site that was fine in 2012 won't hold up today.Read More
Will you lose your Google ranking if you get a new website?
No, you won't – if you make the switch properly. Here's our guide to website migration that won't ruin your search rankings.Read More
How we build website content management systems that are easy to use
The content management system (CMS) is the most important behind-the-scenes aspect of a business website. They need to be easy to use on a day-to-day basis.Read More
The website brief - why bother, and what we need to know
Do you really need to write a website brief? What will happen if you don't? We've put together an infographic that goes through why it's worth your time, and an overview of what an agency needs from you.Read More
Web design for theatres – what's needed for the perfect performance?
It's the website, not the box office, that's become the first port of call for theatregoers looking to book. This is how we approach building them.Read More
Creating an agency model that works for SMEs
Smaller businesses need a different approach to digital – one that understands the challenges they face, rather than over-promising on flashy campaigns.Read More
Announcing our Buy Yorkshire competition winners...
The three daring folks who stepped up to challenge Pixelbot... and won. No, wait, it was a random prize draw. Congrats!Read More
Splitpixel are heading to Buy Yorkshire 2018
We're exhibiting at the North's largest B2B conference this year, and we're determined to make it memorable through the power... (drumroll) of programming.Read More
GDPR - what do I need to do to ensure my website is compliant?
The 25 May deadline for changes to data protection regulations is approaching. Here's what you need to do to make sure your website is meeting the new rules.Read More
Website planning and search strategy for company mergers
While the company website is likely to be the last thing on most people's minds during the merger process, it's important to get it right.Read More
The six best tools for competitor research and analysis
Understanding what others are up to is essential for developing a marketing plan. Here are some of the tools we use that are much better than peering through windows.Read More
How to get started with blogging
Keeping your blog updated is one of the easiest ways to get started with content marketing – and it can make a surprisingly big difference.Read More
Hiring design and marketing staff vs. using an agency - which is right for you?
We're not biased, honest – sometimes you might be better off with your own team. But not always. It's worth looking closely at both options.Read More
What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here's everything you need to know to get started with paid advertising.Read More
The lifespan of a website – and 12 ways you can tell it's time for a new one
How do you know when you need a new website? It's not a date for the diary so much as an evaluation of whether it's still fit for purpose.Read More
What is responsive web design, and why does it matter?
Called RWD for short, web design that can adapt to where it's being viewed has become essential for UX and search.Read More
Are your employees embarrassed by your digital brand?
As many as one in five are embarrassed by the online activity of the company they work for. How can we turn this around?Read More
Five questions you should ask before choosing an agency (and what to tell them when you decide)
Choosing the right agency is a big decision. Here are a few talking points that we think make things run smoother.Read More
New brand! New website! Same great agency...
We're really excited to be launching v5 of our website, with new branding to match. Don't we look nice?Read More
How to make the most of Facebook's news feed update
Facebook is changing once again - but it's the perfect opportunity to renew your approach to social media marketing.Read More
We've been shortlisted for the Northern Digital Awards!
We're buzzing, mate! Our website project for Sodexo is up for Best Website.Read More
GDPR is coming… what should I be doing?
With GDPR on the way in May 2018, let's take a look at what you need to be doing with your customer data to stay compliant.Read More
Giving something back – our 2017 charity work
An update on what our team have been up to outside of the office to give back to some very worthy causes.Read More
UX and UI are synonymous with each other - Q+A with Rob Marshall
Our lead designer, flat cap-wearer and harmonica-player talks about his design processes.Read More
Website UX explained
A website's user experience is determined by a number of overlapping factors. It's too confusing for a Venn diagram.Read More
Why you should never overestimate your users
People don't know as much about you as you do – that's why they're visiting your website. Take the effort to explain what you’re about.Read More
Digital Enterprise: What can you get with Digital Growth Vouchers?
We're a Digital Enterprise supplier, so you can spend funding received from the programme with us. But what can we do for you? Well...Read More
Three user experience-driven website designs from the Splitpixel studio
A few examples of how and why we've addressed specific user needs on some recent projects.Read More
We're a Digital Enterprise supplier – but what does that mean?
Digital Growth Vouchers from Digital Enterprise are a fantastic funding opportunity for West Yorkshire businesses.Read More
"My biggest risk was taking up design" - Q+A with Amy Lambert
Our superstar designer, illustrator and enigmatic office presence talks all things web design.Read More
Stop! Why interruption marketing doesn't work
Disrupting someone's day can turn a positive user experience into a negative one. Tread carefully...Read More
Six steps to changing your organisation's marketing mindset
Experiencing some internal resistance to doing things differently? Here's how to bring people on board with new marketing methods.Read More
New domains vs. subdomains
Should a company launching a new sub-brand choose newbrand.co.uk or newbrand.company.co.uk for their new domain?Read More
HubSpot: Splitpixel's take on the marketing automation software
It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.Read More
The pros and cons of pop-ups
The internet's most 90s attribute has never gone away. They're still used today, and for more than just spam. But do they actually work?Read More
Facilitating your buyer's journey with HubSpot
Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.Read More
Talking web developing and designing - Q+A with Ash Kwil
Developer, carpenter and resident fixer Ash Kwil is a true original. An original what, you ask? Good question.Read More
Our favourite WordPress plugins
Chosen by our developers - three must-haves that make for happy devs and lovely websites.Read More
Splitpixel are a Google Partner Agency
We're proud to announce that we've picked up a few certifications from Google that show our search expertise.Read More
Hitting the ground running - Q+A with Michelle
Our very own Michelle Millar, often referred to as the Tom Waits of inbound marketing, chats about all sorts.Read More
Moving on up
Come take a look at our new office! We've finally got enough room for everyone!Read More
Data protection laws are changing – what do you need to do?
GDPR (General Data Protection Regulation) is shaking up data protection law. Here's what it's all about.Read More
Are you taking your web copy for granted?
Good words make for gooder websites. Are you making sure them words what you do are the good kind, and not the ungood kind?Read More
How to find the right digital agency
Your own personal digital agency. An agency that hears your prayers, an agency that cares.Read More
Content marketing is the new branding
As the saying goes, content is king. Good content is what drives clicks, not traditional sales tactics.Read More
Digital trends for 2017
What's on the horizon for 2017? Mobile devices, AR, VR and more...Read More
The nine most common digital marketing mistakes
A few regular pitfalls that can easily be avoided, making your life easier while seeing a better digital performance. Winner!Read More
The digital marketing dictionary
Digital marketing acronym jargon explained, from A/B testing to, um, zocial media strategy.Read More
The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.Read More
How to turn your customers into digital brand advocates
Word of mouth still counts in the digital age - and with voices spreading further than ever before, it can make a huge difference.Read More
What are Accelerated Mobile Pages? AMP explained for digital marketers
Accelerated Mobile Pages let developers create optimised content that opens instantly on mobile. They're dead handy.Read More
What are CTAs, and why do websites need them?
Yes, it's another digital marketing acronym (DMA), this time for call-to-action - something that makes you do another thing on a website.Read More
The ultimate checklist for a successful website launch - marketer's edition
Digital marketers should be involved in a website's design and development from the beginning - these are their responsibilities during the process.Read More
Top tips for getting into digital and shattering millennial stereotypes
Digital industries are in trouble if we can't find young talent to innovate and push us forwards. One of our youngest team members tells us about his path from uni to our studio.Read More
Do you need to increase your digital marketing budget?
You're doing okay, but is that good enough? It could be time to invest in marketing.Read More
Standing out with design
Creating websites that stand out in an increasingly homogenised market, while still providing a usable experience, is a challenge. Here's how we do it.Read More
Five steps to understanding your website audience
From analytics to testing, there's a lot you can learn about who's clicking on your links...Read More
How long does it take to see ROI from digital marketing?
Return on investment doesn't happen overnight in digital - let's talk about the metrics you'll need to monitor, and when it'll start paying off.Read More
Why print still has a place in the marketing mix
Even in the face of digital innovation, the reports of print's death are greatly exaggerated... Our lead designer weighs in.Read More
Front-end development: bespoke code vs ready-to-use frameworks
Using a framework like Bootstrap, or starting from scratch - which is better? Well, it depends - our lead developer Jon takes a look.Read More
UX: considering the user experience
Although not a new idea, user experience has not always been at the forefront of web design consideration. But now, it's essential.Read More