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Do you have a Covid-19 statement on your website?

The way you communicate with your customers now could have an impact on your business going forward. Are you a voice of reassurance? Or is your website leaving people in the dark?

Sharing your Covid-19 plans online
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Charlie
Posted by Charlie
1 April 2020
   

How are you communicating your business's Covid-19 strategy to your customer base during the lockdown? Maybe you’re set up on social media, maybe you’ve written a blog – or perhaps you're still unsure on what to say or how to say it.

If you’re anything like us, you’re probably wading through an overflowing inbox of Covid-19 email statements from various businesses you’ve bought from or dealt with in the past. While emailing your customers is a pretty effective way of getting your message across, you can only reach the people who’ve signed up for your emails. The same can be said for social media – your posts will reach the people who are already keeping an eye on your activity!

Where should I share my Covid-19 statement?

We’d always recommend using a range of communication methods to reach your audience, but the one platform you should never neglect is your website.

A good starting point would be to set up a landing page that details what your business is doing under the circumstances. Not only can you include a button on your homepage that will take visitors through to the landing page, but you can also share a direct link to the landing page in your emails and on social media.

But it’s unlikely that all your customers are entering your website through the front door! Sometimes visitors never even see the homepage, so it’s good to include some messaging across the whole website.

What should I include?

What you include in your Covid-19 statement will depend on the type of business you run and how Covid-19 is affecting day-to-day activity. As a guideline, we’d recommend including the following details.

Are you still open?

It’s good to lead with the impact that Covid-19 will have on your customers – that’s likely what they’re most interested in finding out. Let them know if you're operating under different opening hours and the best way to get in touch.

How are you protecting your employees?

The public have been very vocal in their judgements of companies that haven’t done enough to protect their employees during this challenging time. Sports Direct and Wetherspoons have both come under fire for poor treatment of their staff. It’s vital that you communicate the steps you have taken to protect employees if you are still open, or the support you’re providing if you’ve had to temporarily shut up shop.

What do you need from your customers?

Some businesses may need their customers to follow a set of instructions to keep themselves and employees safe. For example, some restaurants that have now adapted to provide delivery and collection services may ask their customers to wait in their cars while their orders are brought out.

Some shops require customers to queue a minimum of two metres apart outside during busy periods and many businesses have gone cashless, so customers need to pay by card. If you need your customers to do anything out of the ordinary to access your service, let them know in your statement.

What about social media?

With people spending more time at home and online, it’s more important than ever for businesses to be on social media. It’s a quick and easy way to reach your customers, so that they don’t have to come to you. When sharing your Covid-19 statement on social, bear in mind that Facebook and Twitter have both got useful “pinned” post features. This feature keeps your post at the very top of your feed, so it’s the first thing people see when visiting your profile. Here’s how to pin a post on Facebook and Twitter.

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Updating your statement

The government is constantly updating and reforming their guidelines to help slow the spread of the Coronavirus, so it’s likely that your policies may change as well. It’s important to keep your customers informed by updating your website statement and social media posts. Remember, if you’re not editing your previous social media posts to reflect the new information, you should delete older related posts so that your customers don’t get conflicting messages.

Need help with your website or marketing?

If you’re still unsure where to begin, or if Covid-19 business has you swamped with work, we’re here to help! Splitpixel are a specialist web agency, powered by a small yet mighty team of web developers, designers, content creators and marketers. We can help you better connect with your customers online – get in touch to find out more.

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