Eight marketing predictions for 2021
2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.
22 January 2021
How has Covid-19 affected your business?
#1: Businesses improve their UX (user experience)
Is a poor website damaging your brand? Find out how to analyse your website’s performance to help you improve your digital footprint.
#2: Local SEO becomes crucial in maintaining visibility
#3: Google My Business becomes a vital digital marketing tool
#4: Brands build trust and empathy through storytelling
#5: Businesses replace face-to-face value with video content
#6: Brands come under increased scrutiny
It’s time for brands to practice what they preach, and last year we saw businesses come under intense scrutiny, with boycotts rattling companies of all sizes.
Campaigns to ditch Amazon are one thing - but SMEs certainly aren’t immune from criticism and calls to boycott, which can spread across social media like wildfire. Last year, as the focus shifted to supporting and shopping locally, people began to really think about which businesses they want to be backing.
So, what does this mean for your business? Well, our advice would always be to show your commitment to accessibility, inclusivity, and diversity. If you made a statement about social issues last year – such as a show of support for the Black Lives Matter movement – show that you’re still committed to those issues now. And it’s easier said than done, of course, but make sure it’s genuine - people can spot a performative post a mile off.
There will undoubtedly be certain expectations of brands to fulfil promises they made in 2020, so don’t leave your brand vulnerable by not living up to those expectations - or by over-promising only to under-deliver.
Develop an effective crisis management strategy