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Is your server slowing down your business?

Speed counts in search, so make sure a slow server isn't holding your website back.

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Posted by Greg
16 September 2015

It’s no secret that Google are constantly focused on speed. They’ve created their own mobile; their own web browser; they even went so far as to create their own application to assist web developers identify and fix performance problems in websites, presumably because the existing option didn’t have the word "speed" in its name, all in search of a faster user experience.

Knowing this, it should come as no surprise that speed can have an effect on how well your page is ranked. People will tell you that keywords, content and inbound links are the major things to concentrate on when trying to improve your website’s position in search engine results. However a quick glance at Google’s own Corporate Philosophy illustrates the fact that their number one priority is offering the best user experience possible, a promise that would not be kept by encouraging users to visit websites which take their time to load.

The speed of the site can be affected by a number of things. Having large images or huge chunks of code on your page can slow down a lot of older machines, as well as mobile users or those on slower internet connections.

The server that your site is hosted on can also have a detrimental effect on the load times of your site and, in turn, the ranking of your site with search engines.

The most common way that this can happen is that your web host is hosting a large number of sites on the same server, sharing the server's resources amongst the sites equally. If your site is sharing the same server as a larger site, or a site with higher bandwidth requirements, your business may suffer as a result.

Another aspect to be wary of is the physical location of your server. When Google looks at your website, it takes note of the region or country where the server is, and may serve users pages based on geographical proximity.

While it might be cheaper to host your site with an overseas company, you may be risking the loss of relevant, nearby visitors.

If you have any questions about website hosting, we're here to help - just get in touch to find out more!

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