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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Reflections on the Arts Marketing Association Conference 2022

A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.

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Social media marketing as a LGBTQ+ ally

There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.

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How to support a trans employee at a digital agency

A year ago, almost to the day of publishing this blog, I took the biggest professional risk of my career and officially came out as a trans woman. What!

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PC screen with the text 'Designers should always keep their users in mind.'
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How to make your web design meet AA accessibility guidelines

The web can be a place of positive discovery, browsing sites which spark curiosity, or simply a place to get the best possible bargain. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.

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What sustainability means to us and why we hate greenwashing

We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.

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How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure that ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all...

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Images of the Mercury Theatre website designed by Splitpixel
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Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.

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gina knows best for social media marketing
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Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

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photo of SEO thought leader Aleyda Solís
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Pioneering women in the digital industry (and wider world) #IWD2021

From uplifting LGBTQ+ icons to leading pioneers in SEO and programming - for International Women's Day, we discuss the women who've had a profound impact on our lives and perspectives.

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Eight marketing predictions for 2021

2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.

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