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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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Splitpixel are a Google Partner Agency

We're proud to announce that we've picked up a few certifications from Google that show our search expertise.

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How long does it take to see ROI from digital marketing?

Return on investment doesn't happen overnight in digital - let's talk about the metrics you'll need to monitor, and when it'll start paying off.

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