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Category: AdWords

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Splitpixel are a Google Partner Agency

We’re proud to announce that we’ve picked up a few certifications from Google that show our search expertise.

How long does it take to see ROI from digital marketing?

Return on investment doesn’t happen overnight in digital – let’s talk about the metrics you’ll need to monitor, and when it’ll start paying off.