Archive

Category: Branding

Improving your brand’s accessibility 

Accessibility is at the heart of everything we do. As one of our core values, we make it a priority when designing websites and branding.

Introducing our new brand – and how to relaunch your own brand

We finally got round to updating our brand and website after five years! How exciting! Let’s talk about the hows and whys of the new Splitpixel – and how to relaunch a digital brand yourself.

Reflections on the Arts Marketing Association Conference 2022

A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.

Inclusivity: Social media marketing as a LGBTQ+ ally

There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.

Inclusivity: How to support a trans employee at a digital agency

A year ago, almost to the day of publishing this blog, I took the biggest professional risk of my career and officially came out as a trans woman. What!

Accessibility: How to make your web design meet AA guidelines

The web can be a place of positive discovery, browsing sites that spark curiosity, or a place to get the best bargains. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.

Sustainability: What it means to us (and why we hate greenwashing!)

We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.

Accessibility: How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.

Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.

Pioneering women in the digital industry (and wider world)

From uplifting LGBTQ+ icons to leading pioneers in SEO and programming – for International Women’s Day, we discuss the women who’ve had a profound impact on our lives and perspectives.

Inclusivity: How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Accessibility: How to make your brand more accessible

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.