Content Marketing
Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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- Google Analytics 4 is coming – here's what’s changing and why it matters
- Why we love web design for arts and culture organisations
- What sustainability means to us and why we hate greenwashing
- How we approach web development for disabled people’s organisations
- Raising the curtain on what makes a great theatre website
- Dos and Don’ts of Social Media Marketing
- Pioneering women in the digital industry (and wider world) #IWD2021
- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Archive
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
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How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.
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Netflix's 'The Social Dilemma', Social Media Management, and Mental Health
Digital Content Creator, Ell, talks about the steps they've taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.
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12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
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From Apprenticeship to Agency
Our new Digital Content Creator, Ell, talks about completing an apprenticeship in Digital Marketing and jumping headfirst into agency life here at Splitpixel.
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Which social media metrics matter?
What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.
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The five types of social media user
Do you really understand your audience online? Let's take a closer look at the different types of personalities on social media.
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It Was Acceptable in the 90s (Retro Q&A with Rob Evans)
A trip down memory lane with our Content Manager, Rob Evans, as we explore what it means to work in content.
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Do memes belong in your marketing strategy?
Memes dominate almost every social media platform. Love them or hate them, they're inescapable. But can memes help you better connect with your customers?
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How to get started with blogging
Keeping your blog updated is one of the easiest ways to get started with content marketing – and it can make a surprisingly big difference.
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How to make the most of Facebook's news feed update
Facebook is changing once again - but it's the perfect opportunity to renew your approach to social media marketing.
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