Archive

Category: Content Marketing

Google Ads Tips and Tricks

Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.

Inclusivity: Social media marketing as a LGBTQ+ ally

There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

Inclusivity: How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health

Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.

The five types of social media user

Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.

Do memes belong in your marketing strategy?

Memes dominate almost every social media platform. Love them or hate them, they’re inescapable. But can memes help you better connect with your customers?