Archive

Category: Content Strategy

Everything you need to know about Instagram Reels

Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.

Less is More: How to avoid over-designing your website

Elaborate design can often come at the expense of accessibility, something that can really hurt your website’s performance. If you want to make an impact in the digital marketplace, you need to raise your brand profile by using the most powerful tool in your digital marketing arsenal – your website.

Reflections on the Arts Marketing Association Conference 2022

A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Accessibility: How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.

Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

Accessibility: How to make your brand more accessible

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health

Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.

The five types of social media user

Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.

Six things to do for ‘Get to Know Your Customers Day’

Our best advice for engaging your customers…