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Content Strategy

Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

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It Was Acceptable in the 90s (Retro Q&A with Rob Evans)

A trip down memory lane with our Content Manager, Rob Evans, as we explore what it means to work in content.

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The three things a business website needs to do to succeed beyond 2018 (Part three)

The third and final part of our blog series on business website best practice in 2018 and beyond is all about generating leads.

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