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Conversion Rate Optimisation (CRO)

Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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Three user experience-driven website designs from the Splitpixel studio

A few examples of how and why we've addressed specific user needs on some recent projects.

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The pros and cons of pop-ups

The internet's most 90s attribute has never gone away. They're still used today, and for more than just spam. But do they actually work?

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Facilitating your buyer's journey with HubSpot

Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.

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How long does it take to see ROI from digital marketing?

Return on investment doesn't happen overnight in digital - let's talk about the metrics you'll need to monitor, and when it'll start paying off.

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