Digital Campaigns
Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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- Google Analytics 4 is coming – here's what’s changing and why it matters
- Why we love web design for arts and culture organisations
- What sustainability means to us and why we hate greenwashing
- How we approach web development for disabled people’s organisations
- Raising the curtain on what makes a great theatre website
- Dos and Don’ts of Social Media Marketing
- Pioneering women in the digital industry (and wider world) #IWD2021
- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Archive
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
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HubSpot: Splitpixel's take on the marketing automation software
It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.
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The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.
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