Digital Marketing

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

gina knows best for social media marketing

Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

Eight marketing predictions for 2021

2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.

How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Have you considered making your digital brand more accessible?

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

From Apprenticeship to Agency

Our new Digital Content Creator, Ell, talks about completing an apprenticeship in Digital Marketing and jumping headfirst into agency life here at Splitpixel.

Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.

Real chess pieces on a virtual tablet screen chess board

What to look for in a competitor's website

Our new content creator, Ell, talks about things to look for in your competitors' websites when planning for a new site for your company.

Six things to do for ‘Get to Know Your Customers Day’

Ideas for engaging your customers post-lockdown.

Digital marketing planning in 2020

Change of plan, guys.

Do memes belong in your marketing strategy?

Memes dominate almost every social media platform. Love them or hate them, they're inescapable. But can memes help you better connect with your customers?

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