Archive

Category: Digital Marketing

Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?

Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!

We’re hiring a new Digital Marketing Exec!

This is an exciting opportunity for a marketer who excels in paid advertising to join a successful digital agency based in Huddersfield, West Yorkshire. As part of our talented marketing team, the person recruited will be involved in managing a variety of paid ad campaigns for clients, and associated activities, across our busy studio.

Should you pause your Google Ads over Christmas?

Every year clients ask us whether they should turn off their paid ads over the Christmas period. It’s not an easy yes or no answer – it depends on your setup and your audience.

Google Ads Tips and Tricks

Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.

Everything you need to know about Instagram Reels

Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.

Reflections on the Arts Marketing Association Conference 2022

A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Dos and Don’ts of Social Media Marketing

With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.

Inclusivity: How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Accessibility: How to make your brand more accessible

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.