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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Google Analytics 4 is coming – here's what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.

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12 Days of Christmas Marketing Ideas for B2C Businesses

From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!

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What are Google Ads? An introduction to PPC advertising

Behold the lead gen power of pay-per-click! Here's everything you need to know to get started with paid advertising.

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