Inbound Marketing
Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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- Google Analytics 4 is coming – here's what’s changing and why it matters
- Why we love web design for arts and culture organisations
- What sustainability means to us and why we hate greenwashing
- How we approach web development for disabled people’s organisations
- Raising the curtain on what makes a great theatre website
- Dos and Don’ts of Social Media Marketing
- Pioneering women in the digital industry (and wider world) #IWD2021
- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Archive
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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The three things a business website needs to do to succeed beyond 2018 (Part three)
The third and final part of our blog series on business website best practice in 2018 and beyond is all about generating leads.
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How to get started with blogging
Keeping your blog updated is one of the easiest ways to get started with content marketing – and it can make a surprisingly big difference.
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Stop! Why interruption marketing doesn't work
Disrupting someone's day can turn a positive user experience into a negative one. Tread carefully...
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HubSpot: Splitpixel's take on the marketing automation software
It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.
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Facilitating your buyer's journey with HubSpot
Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.
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The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.
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How to turn your customers into digital brand advocates
Word of mouth still counts in the digital age - and with voices spreading further than ever before, it can make a huge difference.
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