Marketing Automation
Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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- Google Analytics 4 is coming – here's what’s changing and why it matters
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- Dos and Don’ts of Social Media Marketing
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- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Archive
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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HubSpot: Splitpixel's take on the marketing automation software
It's powerful, but it can be divisive. Personally? We like it! Go on, read on and find out why.
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Facilitating your buyer's journey with HubSpot
Top tips for nurturing leads and guiding website users through your desired buyer's journey, nice and easy.
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The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed - and tell you just how well they've done.
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Do you need to increase your digital marketing budget?
You're doing okay, but is that good enough? It could be time to invest in marketing.
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