Archive

Category: Marketing Automation

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

The seven best tools for measuring the success of your digital marketing plan

Marketing automation, analytics and planning tools that will help your campaigns succeed – and tell you just how well they’ve done.