Archive

Category: Pay-Per-Click Advertising (PPC)

We’re hiring a new Digital Marketing Exec!

This is an exciting opportunity for a marketer who excels in paid advertising to join a successful digital agency based in Huddersfield, West Yorkshire. As part of our talented marketing team, the person recruited will be involved in managing a variety of paid ad campaigns for clients, and associated activities, across our busy studio.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Website planning and search strategy for company mergers

While the company website is likely to be the last thing on most people’s minds during the merger process, it’s important to get it right.

What are Google Ads? An introduction to PPC advertising

Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.

Splitpixel are a Google Partner Agency

We’re proud to announce that we’ve picked up a few certifications from Google that show our search expertise.

How long does it take to see ROI from digital marketing?

Return on investment doesn’t happen overnight in digital – let’s talk about the metrics you’ll need to monitor, and when it’ll start paying off.