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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.
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Recent Posts
- Google Analytics 4 is coming – here's what’s changing and why it matters
- Why we love web design for arts and culture organisations
- What sustainability means to us and why we hate greenwashing
- How we approach web development for disabled people’s organisations
- Raising the curtain on what makes a great theatre website
- Dos and Don’ts of Social Media Marketing
- Pioneering women in the digital industry (and wider world) #IWD2021
- Eight marketing predictions for 2021
- How to make your brand inclusive of trans and non-binary folks
- Have you considered making your digital brand more accessible?
Archive
Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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Eight marketing predictions for 2021
2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.
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12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
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Why marketing is worth the investment for SMEs
How to get the best from your marketing budget.
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Who's using your website?
How do you carry out audience research and what do you use it for?
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Five things to consider before you get a new website
Ready for a fresh look? Get the best from your investment by doing your homework first.
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The website brief - why bother, and what we need to know
Do you really need to write a website brief? What will happen if you don't? We've put together an infographic that goes through why it's worth your time, and an overview of what an agency needs from you.
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Web design for theatres – what's needed for the perfect performance?
It's the website, not the box office, that's become the first port of call for theatregoers looking to book. This is how we approach building them.
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Website planning and search strategy for company mergers
While the company website is likely to be the last thing on most people's minds during the merger process, it's important to get it right.
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Five questions you should ask before choosing an agency (and what to tell them when you decide)
Choosing the right agency is a big decision. Here are a few talking points that we think make things run smoother.
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Why you should never overestimate your users
People don't know as much about you as you do – that's why they're visiting your website. Take the effort to explain what you’re about.
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