Archive

Category: Research

Less is More: How to avoid over-designing your website

Elaborate design can often come at the expense of accessibility, something that can really hurt your website’s performance. If you want to make an impact in the digital marketplace, you need to raise your brand profile by using the most powerful tool in your digital marketing arsenal – your website.

Accessibility: How we approach web development for disabled people’s organisations

The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.

Inclusivity: How to make your brand inclusive of trans and non-binary folks

Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.

Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health

Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.

The five types of social media user

Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.

What to look for in a competitor’s website

Our new content creator, Ell, talks about things to look for in your competitors’ websites when planning for a new site for your company.

What makes a successful website project?

Our content-slash-project manager Ren talks through what you need to bring to the table, what to expect from your agency, and how to get the website you want.

Six things to do for ‘Get to Know Your Customers Day’

Our best advice for engaging your customers…

How to build a buyer persona in five easy steps

Our five-step plan for building buyer personas will help you better connect with your customers.