Archive

Category: Search Engine Optimisation (SEO)

Google Ads Tips and Tricks

Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.

How to write alt-tags for accessibility and SEO

As Splitpixel’s newest recruit and official office ‘Alt Tag Girl’ it only seems appropriate that I get to tell you all about alt tags; what they are, what they do, and how to use them.

Accessibility: How to make your web design meet AA guidelines

The web can be a place of positive discovery, browsing sites that spark curiosity, or a place to get the best bargains. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.

Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.

Pioneering women in the digital industry (and wider world)

From uplifting LGBTQ+ icons to leading pioneers in SEO and programming – for International Women’s Day, we discuss the women who’ve had a profound impact on our lives and perspectives.

Will you lose your Google ranking if you get a new website?

No, you won’t – if you make the switch properly. Here’s our guide to website migration that won’t ruin your search rankings.

Website planning and search strategy for company mergers

While the company website is likely to be the last thing on most people’s minds during the merger process, it’s important to get it right.

New domains vs. subdomains

Should a company launching a new sub-brand choose newbrand.co.uk or newbrand.company.co.uk for their new domain?

What are Accelerated Mobile Pages? AMP explained for digital marketers

Accelerated Mobile Pages let developers create optimised content that opens instantly on mobile. They’re dead handy.