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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Which social media metrics matter?

What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.

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The five types of social media user

Do you really understand your audience online? Let's take a closer look at the different types of personalities on social media.

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Do memes belong in your marketing strategy?

Memes dominate almost every social media platform. Love them or hate them, they're inescapable. But can memes help you better connect with your customers?

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What are Google Ads? An introduction to PPC advertising

Behold the lead gen power of pay-per-click! Here's everything you need to know to get started with paid advertising.

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How to make the most of Facebook's news feed update

Facebook is changing once again - but it's the perfect opportunity to renew your approach to social media marketing.

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How to turn your customers into digital brand advocates

Word of mouth still counts in the digital age - and with voices spreading further than ever before, it can make a huge difference.

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