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User Experience

Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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Images of the Mercury Theatre website designed by Splitpixel
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Raising the curtain on what makes a great theatre website

The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.

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Eight marketing predictions for 2021

2021 might not feel all that different from it's predecessor right now, but things are changing! Here are our eight digital marketing trends and predictions for the new year.

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Have you considered making your digital brand more accessible?

Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.

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Sharing your Covid-19 plans online
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Do you have a Covid-19 statement on your website?

The way you communicate with your customers now could have an impact on your business going forward. Are you a voice of reassurance? Or is your website leaving people in the dark?

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Is a poor website damaging your brand?

Does your online identity reflect who you are and what you do? Let's look at trust indicators, and why you need a site that really represents you.

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The three things a business website needs to do to succeed beyond 2018

Companies are more reliant on their online presence now than ever before, and this isn't about to change. It's essential to keep up with website best practices – after all, a business site that was fine in 2012 won't hold up today.

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theatre
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Web design for theatres – what's needed for the perfect performance?

It's the website, not the box office, that's become the first port of call for theatregoers looking to book. This is how we approach building them.

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Responsive web design in action
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What is responsive web design, and why does it matter?

Called RWD for short, web design that can adapt to where it's being viewed has become essential for UX and search.

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UX and UI are synonymous with each other - Q+A with Rob Marshall

Our lead designer, flat cap-wearer and harmonica-player talks about his design processes.

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website-ux-explained
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Website UX explained

A website's user experience is determined by a number of overlapping factors. It's too confusing for a Venn diagram.

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Why you should never overestimate your users

People don't know as much about you as you do – that's why they're visiting your website. Take the effort to explain what you’re about.

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Three user experience-driven website designs from the Splitpixel studio

A few examples of how and why we've addressed specific user needs on some recent projects.

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